:root{
  --cream:#FFF4DC; --ink:#2A0B3A; --red:#E8312F; --yellow:#FFC21A; --pink:#FF4F9A;
  --green:#12A66B; --orange:#FF7A1A; --white:#fff;
  --display:'Bagel Fat One','Arial Black',system-ui,sans-serif;
  --body:'DM Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --b:3px solid var(--ink); --sh:6px 6px 0 var(--ink); --r:22px;
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--cream);color:var(--ink);font-size:18px;line-height:1.5;overflow-x:hidden}
img,svg{max-width:100%;display:block}
a{color:inherit}
.wrap{width:min(1180px,92vw);margin-inline:auto}
h1,h2,h3{font-family:var(--display);font-weight:400;line-height:1.02;letter-spacing:.01em}
h2{font-size:clamp(2.2rem,5.5vw,4rem)}
.eyebrow{display:inline-block;font-weight:800;text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;background:var(--ink);color:var(--yellow);padding:.35em .9em;border-radius:99px;transform:rotate(-2deg)}
:focus-visible{outline:4px solid var(--pink);outline-offset:3px}

/* buttons */
.btn{display:inline-block;font-family:var(--display);font-size:1.15rem;text-decoration:none;cursor:pointer;
  background:var(--red);color:#fff;border:var(--b);border-radius:99px;padding:.7em 1.5em;box-shadow:4px 4px 0 var(--ink);
  transition:transform .12s,box-shadow .12s}
.btn:hover{transform:translate(-2px,-2px) rotate(-1deg);box-shadow:7px 7px 0 var(--ink)}
.btn:active{transform:translate(3px,3px);box-shadow:1px 1px 0 var(--ink)}
.btn.alt{background:var(--yellow);color:var(--ink)}
.btn.sm{font-size:1rem;padding:.5em 1.1em}

/* nav */
header{position:sticky;top:0;z-index:20;background:var(--cream);border-bottom:var(--b)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.7rem 0}
.logo{font-family:var(--display);font-size:1.7rem;text-decoration:none;color:var(--ink);display:flex;align-items:center;gap:.4rem}
.logo b{background:var(--red);color:#fff;padding:0 .35em;border-radius:10px;transform:rotate(-4deg);display:inline-block;border:var(--b)}
nav ul{display:flex;gap:1.6rem;list-style:none;padding:0}
nav a{font-weight:700;text-decoration:none}
nav a:hover{text-decoration:underline wavy var(--pink) 2px;text-underline-offset:5px}


/* hero */
.hero{background:var(--yellow);border-bottom:var(--b);position:relative;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:2rem;align-items:center;padding:4rem 0 5rem}
.hero h1{font-size:clamp(3.2rem,9vw,7rem);margin:1rem 0 1.2rem}
.hero h1 .hl{color:var(--red);display:inline-block;transform:rotate(-3deg);text-shadow:4px 4px 0 var(--ink);-webkit-text-stroke:2px var(--ink)}
.hero p.lead{font-size:1.35rem;max-width:30ch;font-weight:500}
.hero .cta{display:flex;flex-wrap:wrap;gap:1rem;margin-top:2rem}
.pouch-wrap{position:relative;justify-self:center;width:min(360px,80vw)}
.pouch-wrap svg.pouch{transform:rotate(5deg);filter:drop-shadow(10px 10px 0 var(--ink));animation:bob 4s ease-in-out infinite}
.sticker{position:absolute;font-family:var(--display);border:var(--b);border-radius:50%;display:grid;place-items:center;text-align:center;line-height:1;box-shadow:4px 4px 0 var(--ink)}
.sticker.s1{width:118px;height:118px;right:-24px;top:-10px;background:var(--pink);color:#fff;font-size:1.25rem;transform:rotate(14deg)}
.sticker.s2{width:96px;height:96px;left:-30px;bottom:50px;background:var(--green);color:#fff;font-size:1rem;transform:rotate(-12deg)}
.dots{position:absolute;inset:0;background:radial-gradient(var(--orange) 2.5px,transparent 3px) 0 0/26px 26px;opacity:.35;pointer-events:none}
@keyframes bob{0%,100%{transform:rotate(5deg) translateY(0)}50%{transform:rotate(2deg) translateY(-14px)}}
@media(max-width:820px){.hero .wrap{grid-template-columns:1fr;padding:2.5rem 0 4rem;text-align:center}.hero p.lead{margin-inline:auto}.hero .cta{justify-content:center}.sticker.s1{right:-6px}.sticker.s2{left:-6px}}

/* marquee */
.marquee{background:var(--ink);color:var(--yellow);border-bottom:var(--b);overflow:hidden;white-space:nowrap;padding:.8rem 0;font-family:var(--display);font-size:1.4rem}
.marquee .track{display:inline-flex;gap:2rem;animation:scroll 28s linear infinite}
.marquee span.sep{color:var(--pink)}
@keyframes scroll{to{transform:translateX(-50%)}}

section{padding:5rem 0}
.sec-head{display:flex;flex-direction:column;align-items:flex-start;gap:1rem;margin-bottom:2.5rem}
.sec-head p{max-width:46ch;font-size:1.15rem}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem}
.step{background:#fff;border:var(--b);border-radius:var(--r);padding:1.6rem;box-shadow:var(--sh);position:relative;transition:transform .15s}
.step:nth-child(odd){transform:rotate(-1.2deg)}.step:nth-child(even){transform:rotate(1.2deg)}
.step:hover{transform:rotate(0) translateY(-6px)}
.step .n{width:62px;height:62px;border-radius:50%;border:var(--b);display:grid;place-items:center;font-family:var(--display);font-size:1.8rem;margin-bottom:1rem}
.step h3{font-size:1.8rem;margin-bottom:.4rem}
@media(max-width:900px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.steps{grid-template-columns:1fr}}

/* range */
#range{background:var(--pink);border-block:var(--b)}
#range .eyebrow{background:var(--ink);color:#fff}
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6rem}
.card{background:var(--cream);border:var(--b);border-radius:var(--r);box-shadow:var(--sh);overflow:hidden;display:flex;flex-direction:column;transition:transform .15s,box-shadow .15s}
.card:hover{transform:translate(-3px,-3px) rotate(-.8deg);box-shadow:10px 10px 0 var(--ink)}
.card .art{border-bottom:var(--b);padding:1.2rem 1rem .4rem;position:relative}
.card .art svg{width:78%;margin-inline:auto}
.card .badge{position:absolute;top:.9rem;left:.9rem;background:var(--ink);color:#fff;font-weight:800;font-size:.72rem;text-transform:uppercase;letter-spacing:.08em;padding:.3em .8em;border-radius:99px;transform:rotate(-4deg)}
.card .badge.soon{background:#fff;color:var(--ink);border:2px solid var(--ink)}
.card .body{padding:1.3rem 1.4rem 1.5rem;display:flex;flex-direction:column;gap:.5rem;flex:1}
.card h3{font-size:1.7rem}
.card p{font-size:1rem;flex:1}
.card .foot{display:flex;align-items:center;justify-content:space-between;margin-top:.6rem}
.price{font-family:var(--display);font-size:1.6rem}
.price small{font-family:var(--body);font-size:.75rem;font-weight:700;opacity:.7;margin-left:.3rem}
.note{margin-top:2rem;font-weight:700;text-align:center}
@media(max-width:960px){.grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.grid{grid-template-columns:1fr}}

/* inside the pouch */
.inside{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
.inside .box{border:var(--b);border-radius:var(--r);padding:2rem 1.6rem;box-shadow:var(--sh)}
.inside .box h3{font-size:1.9rem;margin:.6rem 0}
.inside .big{font-family:var(--display);font-size:3.6rem;line-height:1}
.b1{background:var(--yellow)}.b2{background:var(--green);color:#fff}.b3{background:var(--orange)}
@media(max-width:820px){.inside{grid-template-columns:1fr}}

/* band */
.band{background:var(--red);color:#fff;border-block:var(--b);text-align:center;padding:4.5rem 0}
.band h2{font-size:clamp(2.4rem,7vw,5.4rem);max-width:16ch;margin-inline:auto}
.band h2 em{font-style:normal;color:var(--yellow);display:inline-block;transform:rotate(-2deg)}
.band p{margin-top:1.2rem;font-size:1.2rem;font-weight:500}

/* faq */
.faq{max-width:820px;display:grid;gap:1rem}
details{background:#fff;border:var(--b);border-radius:18px;box-shadow:4px 4px 0 var(--ink);padding:1.1rem 1.4rem}
summary{font-family:var(--display);font-size:1.3rem;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:1rem}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";color:var(--red);font-size:1.8rem;line-height:1;transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{margin-top:.7rem}

/* signup */
#join{background:var(--green);border-top:var(--b);color:#fff}
.join{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}
.join h2{color:var(--yellow);text-shadow:3px 3px 0 var(--ink)}
.join form{display:flex;flex-direction:column;gap:1rem;background:var(--cream);color:var(--ink);padding:1.8rem;border:var(--b);border-radius:var(--r);box-shadow:var(--sh)}
.join label{font-weight:800}
.join input[type=email]{font:inherit;padding:.9em 1.1em;border:var(--b);border-radius:14px;background:#fff;width:100%}
.join .msg{min-height:1.5em;font-weight:700}
@media(max-width:820px){.join{grid-template-columns:1fr}}

footer{background:var(--ink);color:var(--cream);padding:3rem 0 2rem}
footer .row{display:flex;flex-wrap:wrap;gap:2rem;justify-content:space-between;align-items:flex-start}
footer .logo{color:var(--yellow)}
footer a{color:var(--yellow);font-weight:700}
footer small{display:block;margin-top:2rem;opacity:.7;font-size:.85rem}

.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .6s,transform .6s}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .pouch-wrap svg.pouch,.marquee .track{animation:none}
  .js .reveal{opacity:1;transform:none;transition:none}
  .btn,.card,.step{transition:none}
}

/* nav: active + mobile menu */
nav a[aria-current="page"]{text-decoration:underline wavy var(--red) 3px;text-underline-offset:6px}
.menu-btn{display:none;background:var(--yellow);border:var(--b);border-radius:12px;width:46px;height:42px;cursor:pointer;flex-direction:column;justify-content:center;align-items:center;gap:5px;box-shadow:3px 3px 0 var(--ink)}
.menu-btn span{display:block;width:22px;height:3px;background:var(--ink);border-radius:2px}
@media(max-width:820px){
  .nav{flex-wrap:wrap}
  .menu-btn{display:flex;margin-left:auto}
  .nav-cta{display:none}
  nav{order:5;width:100%;display:none}
  nav.open{display:block}
  nav ul{flex-direction:column;gap:0;padding:.5rem 0 1rem}
  nav li a{display:block;padding:.7rem 0;font-size:1.2rem;border-top:2px dashed var(--ink)}
}

/* inner page hero */
.page-hero{border-bottom:var(--b);padding:4rem 0 4.5rem}
.page-hero h1{font-size:clamp(2.6rem,7vw,5.4rem);margin:1rem 0;max-width:18ch}
.page-hero p{font-size:1.3rem;max-width:36ch;font-weight:500}
.page-hero .eyebrow{background:var(--ink);color:var(--yellow)}

/* catalogue */
.filters{display:flex;flex-wrap:wrap;gap:.8rem;margin-bottom:2rem}
.chip{font-family:var(--display);font-size:1.05rem;background:#fff;color:var(--ink);border:var(--b);border-radius:99px;padding:.45em 1.2em;cursor:pointer;box-shadow:3px 3px 0 var(--ink)}
.chip[aria-pressed="true"]{background:var(--ink);color:var(--yellow)}
.card ul.facts{list-style:none;padding:0;font-size:.92rem;display:grid;gap:.25rem}
.card ul.facts li strong{font-weight:800}
.card[hidden]{display:none}
#product-grid[data-detail] ~ .note{margin-top:2.5rem}

/* why page */
.reasons{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
.reason{background:#fff;border:var(--b);border-radius:var(--r);padding:1.8rem;box-shadow:var(--sh)}
.reason .ic{width:60px;height:60px;border-radius:16px;border:var(--b);display:grid;place-items:center;font-family:var(--display);font-size:1.5rem;color:#fff;margin-bottom:1rem;transform:rotate(-5deg)}
.reason h3{font-size:1.5rem;margin-bottom:.5rem}
@media(max-width:900px){.reasons{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.reasons{grid-template-columns:1fr}}
.table-wrap{overflow-x:auto;border:var(--b);border-radius:var(--r);box-shadow:var(--sh);background:#fff}
table.compare{border-collapse:collapse;width:100%;min-width:620px}
.compare th,.compare td{padding:1rem 1.2rem;text-align:left;border-bottom:2px solid var(--ink)}
.compare tr:last-child td,.compare tr:last-child th{border-bottom:0}
.compare thead th{font-family:var(--display);font-weight:400;font-size:1.25rem;background:var(--ink);color:var(--cream)}
.compare thead th.us,.compare td.us{background:var(--red);color:#fff;font-weight:800}
.compare tbody th{font-weight:800}

/* about */
.story{display:grid;grid-template-columns:1.3fr .7fr;gap:3rem;align-items:center}
.story p{font-size:1.25rem;margin-bottom:1.2rem}
.story p:first-child::first-letter{font-family:var(--display);font-size:3.4rem;float:left;line-height:.9;margin:.1em .12em 0 0;color:var(--red)}
.story-card{background:var(--yellow);border:var(--b);border-radius:var(--r);box-shadow:var(--sh);padding:2rem;transform:rotate(3deg)}
@media(max-width:820px){.story{grid-template-columns:1fr}.story-card{max-width:280px}}
.markets{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}
.market{background:#fff;border:var(--b);border-radius:var(--r);box-shadow:var(--sh);padding:1.8rem}
.market h3{font-size:1.8rem;margin-bottom:.4rem}
.market a{font-weight:800;color:var(--red)}
@media(max-width:700px){.markets{grid-template-columns:1fr}}